Content is more than filling the booths with products

Global revenue from trade shows is expected to rise by more than USD 7bn to USD 37.6bn in 2018, according to PwC’s Global entertainment and media outlook 2014-2018. And as the sector picks up speed, Middle East businesses are riding the wave of the region’s increased appeal as an exhibition destination. bq spoke to Simon Mellor, President of dmg events in the Middle East and Asia, one of leading exhibition companies in the region.

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Published in bq, October 16 2014