Local enterprise adds spice to the Pret a Manger model

The Good Food Company, Kenya’s venture into the internationally celebrated Pret a Manger concept, is designed to satisfy in a modern society where instant gratification – in a healthy and affordable way – is the flavour of the day.

The concept of Pret a Manger was developed in 1983 in London when Jeffrey Hyman opened the first Pret a Manger. Coined from the fashion phrase Pret a Porter (ready to wear), Pret a Manger (ready to eat) prepares gourmet food in a ready to eat format and the idea took the British consumer market by storm.

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Published in Nairobi Business Monthly, February 2013

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